Media's Role In The General Election

Media played a huge part in the General Election this year, the big media heavy weights in news broadcasting battled it out to receive the rights to air the new Prime ministers speech first as well as displaying the election as it happened, BBC, SKY and ITV news three power houses in the news industry predominantly used three dimensional maps of Great Britain to display to viewers how each individual constituency had voted. Moreover, the constant use of bar graphs and other data analysis methods were in use and were updated every 60 seconds displaying the most up to faults figures every minute! Digital technology played a major part in the news broadcasting process as: cameras, lighting, microphones, digital script readers, digital data and for the first time ever on BBC news a virtual Downing Street was created displaying the road to Downing Street in votes ( each vote equaled one step closer) 


It was a successful campaign for the Tories who were less favourable in the eyes of punters and candidates, however, with the extensive use of digital media the story was told with exclusive up to date coverage.